Verizon Credit Card 

Opportunity

Design an intuitive end-to-end experience for the launch of Verizon’s first credit card.  

Our scope ranged from learning and applying for the card, all the way through monitoring reward accumulation and redeeming points on new products or a monthly bill.

Our challenge was to ensure the card seamlessly integrated into all channels and existing billing, shop and reward program flows.

UX Tasks

– Integrate credit card rewards into existing Verizon ecosystems and channels, such as the bill or shop

– Wireframing & Iterations

– Lead weekly client presentations and discussions

 – Incorporate business and user testing feedback

 – Deliver an annotation deck and InVision protoype

Feature Breakdown

Redeeming rewards

We designed a new reward system within the Shopping flow and checkout process, so users can redeem credit card points on products.

My team lead the charge on where redemption would live within the checkout, what it would look like, and even how points apply to certain items.

Our biggest challenge was weaving this new reward system into the existing checkout flow, and collaborating across omni-channel teams at Verizon.

Mapping the Current Shop Experience

The first step was identifying which screens would need updating.

We created a comprehensive flow chart to map out each screen that may be affected by the new reward system.

Below, you can see the flow chart we created for shopping on the app. Using decision points based on products chosen and the amount of Verizon rewards they have available, we mapped out an initial guide for the screens that need design updates.

We used a key to mark the screens affected by the new credit card. This comprehensive exercise ensured we thought of the experience from start to finish. It also gave the IT team a detailed map of the design changes to prepare for.

Designs

The next step was to design the reward screens and their entry points. Below, you can see the designs for a user applying rewards to a new iPhone XR at checkout.

Users can see the amount of rewards they currently have, and choose the amount they want to apply to their purchase. Once applied, they can see the original price crossed out and the new price with the rewards applied.

We wanted users to have full transparency about how rewards are applied to their order, especially in more complex scenarios where certain products are not eligible for rewards, or when multiple products are in the cart and rewards are divided amongst them.

Team

UX Design Mor Weizman  |   Design Maayan Brown, Robson Simon   |    Project Manager Matthew Lepore

UX Director Hiye Shin & Mina Azimov