Swedish Recycling
I relocated to the AKQA Gothenburg office to lead a product team for the largest industrial recycling company in Sweden.
Our team was incredibly experimental, the brief allowing us the flexibility to find a product solution through customer research and build the product for beta testing with customers.
Through four months of in-person interviews with stakeholders and customers, we learned about the incredibly complex world of recycling, narrowed down the opportunity space for the product, and started building.
The most exciting part of this work was creating meaningful relationships with real customers. The business had never involved customers so intrinsically in decisions. Seeing tangible changes being made so quickly created a genuine feeling of inspiration and progress for everyone involved.
A mobile app for customers to beta test.
Based on our customer research, we built an app for customers to communicate with the business, track their recycling data, and make on-site improvements.
A business tool for consolidated customer communication.
We discovered redundancy across departments using different tools to communicate with customers. There was no unified place for tracking a customer’s status - until now.
The most compelling customer insights to date.
Prior to our work, the business was using yearly surveys as the only tool for collecting customer feedback. Our in-person interviews and close collaboration with customers allowed us to create a useful, impactful digital product.
Our team as a vehicle for organizational transformation.
Our team was given an exclusive space with an open door policy - meaning anyone was invited, any time. We utilized every inch of wall space to relay our progress and spark conversation, and had weekly showcases as well. Our ability to create rapid, meaningful, collaborative changes in a large organization was unlike anything done before.
Team
Product UX Mor Weizman | Product Design Linus Lovbacka | Project Manager Nick Downes
Tech Lead Simon Arneson | Tech Mateenah Mateenah | Tech Snehil Bhushan
UX Director Sam Andrews | UX Maria Tornkvist | Vision UX Hong Guo | Vision Strategy Stephen Whyte
CDO and Product Owner Mattias Hermansson